本项目充分挖掘张家界市及武陵源区“山、水、传统民俗文化”的优势资源，促进旅游城市特色及品牌形象，改善城市环境、为市民及游客提供优质的城市环境，通过“调研策划-景观设计-风貌导引”的工作方法，已达到“强化旅游品牌，提升生活品质，促进永续发展”的项目总体目标。

The project fully exploits the advantageous resources of “mountain, water and traditional folk culture” in Zhangjiajie City and Wulingyuan District, promotes the characteristics of tourism city and brand image, improves the urban environment, and provides a high quality urban environment for citizens and tourists. The design method of “design-style guide” has reached the overall goal of “enhancing the tourism brand, improving the quality of life and promoting sustainable development”.